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LeadsCon NYC | Show Insights
Intro Summary Last week the CAKE team had the opportunity to exhibit at booth #205 during LeadsCon New York from August 22 to August 24 and returned home with invaluable insights. Leadscon is a conference specifically designed for online lead generation and direct response marketing. Bringing together more than 5,000 attendees over the course of
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Affiliate Summit East | Show Insights
The CAKE team attended Affiliate Summit East (ASE) last week from July 31-August 2 at the New York Marriott Marquis. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offered three days of insightful tracks, three separate tradeshow areas and a multitude of networking events. Below is a recap
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How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program
One of the most effective ways of generating business is through word of mouth. Advertisers and Networks in the affiliate marketing space are very familiar with this method as they work with affiliates who are often times the driving force of traffic for their offers. In addition, they refer other affiliates who also want to
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A Day in the Life of an Affiliate Manager
Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We talked to Melissa “Pixels” Clarady, Affiliate Manager at Convert2Media, for insight into her day-to-day activities and what it takes to manage hundreds of different affiliates across the globe. In addition to learning how she juggles her various job
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Using Volume-Based Tiers to Manage Campaign Payouts
Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
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NA MA STE! As They Say In India…
Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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GMASA Bangalore | Show Insights
The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on
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City Level Targeting for Location-Based Offers
For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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CAKE Launches Swift SDK for iOS Mobile Developers
CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where
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IMS Round-Up: Analytics To The Rescue!
The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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Infographic: The Evolution of Affiliate and Digital Marketing
Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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These are the Designs You’re Looking For
Let me begin with this: I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. We’ve been tinkering under the hood on some big changes to the CAKE platform. It’s Time to Graduate. We have a great platform. It is reliable and
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A Better Mobile User Experience with Deferred Deep Linking
If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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Conclusions From The iFX EXPO 2016
Two weeks ago CAKE attended the iFX Expo for the third time in a row. We were looking forward to meeting with Forex and Binary Options industry leaders from all over the world. With more than 95 companies and 2,000 attendees, we were thrilled to see a good portion of our clients among the exhibitors
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Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Food For Thought From The IAB’s Research Breakfast
Last Wednesday Felipe and I attended a breakfast hosted by the IAB in which digital marketers came together to discuss current and future trends pertaining to performance marketing and digital advertising. The keynote speakers were representatives from News UK, PubMatics and Twitter who shared their latest research, within their respective fields. Below is a recap
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Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Afiliados Brasil: Scenes From The Show Floor
Afiliados Brasil 2016 was hosted in the beautiful city of Sao Paulo May 19th-21st. Affiliate Networks, Advertisers and Tech Leaders from around the globe traveled to attend this growing event, including CAKE. Over the last few years the Latin American market has been maturing and CAKE is ready to support it’s growth. The three-day event
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