• CAKE News

    CAKE Launches Swift SDK for iOS Mobile Developers

    CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where

  • Insights

    Online Marketing and Big Data

    Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten years will be statisticians … The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”