• CAKE News

    CAKE Launches Swift SDK for iOS Mobile Developers

    CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where

  • Insights

    New Whitepaper: Attribution and the Customer Journey

    Are you still using last-touch attribution? What is multi-channel attribution, and why should you care? Marketers still relying on last-touch are jeopardizing their digital spend. Learn about attribution, why it matters, a little about attribution models and some essential “must knows”.

  • Insights

    Online Marketing and Big Data

    Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten years will be statisticians … The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”