• CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! We want our
    ...

  • CAKE News

    CAKE Launches Swift SDK for iOS Mobile Developers

    CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where
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  • Events

    IMS Round-Up: Analytics To The Rescue!

    The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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  • CAKE News

    These are the Designs You’re Looking For

    Let me begin with this: I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. We’ve been tinkering under the hood on some big changes to the CAKE platform. It’s Time to Graduate. We have a great platform. It is reliable and
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! In this new
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • CAKE News

    Afiliados Brasil: Scenes From The Show Floor

    Afiliados Brasil 2016 was hosted in the beautiful city of Sao Paulo May 19th-21st. Affiliate Networks, Advertisers and Tech Leaders from around the globe traveled to attend this growing event, including CAKE. Over the last few years the Latin American market has been maturing and CAKE is ready to support it’s growth. The three-day event
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! In this new
    ...

  • CAKE News

    CTA: Vote for CAKE!

    Voting time is upon us again. No, we’re not talking about the presidential election…yet. It’s time to vote for the annual Performance Marketing Awards (aka – the PMAs)! Every year, the performance marketing industry gathers for the PMAs in London to showcase and celebrate exceptional work within the digital arena. CAKE is honored to be
    ...

  • CAKE News

    CAKE: The True Facts

    Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini.    First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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  • CAKE News

    LeadsCon Las Vegas – Key Takeaways!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • CAKE News

    CAKE 2015 In Review: A Year of Innovation

    In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways.   Product Innovation CAKE continues to meet
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  • CAKE News

    adtech: NY – CAKE Partners with IBM

    In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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  • CAKE News

    Cross-Region Redundancy Revisited

    Most developers understand the importance of redundancy at different levels in a web application’s architecture. However, events like the Sept. 20 Amazon Web Services (AWS) outage prove that leveraging tools in just a single region, even with the redundancy they provide across availability zones, is still not enough. The only method of absorbing these types
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  • CAKE News

    CAKE Expands International Offering in New Delhi

    According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up.  Read here.