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Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson
CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
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Best Practices for Sales and Client Success: Q&A with Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in a Row
We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
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We Thank You This Holiday Season!
With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to
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NA MA STE! As They Say In India…
Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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CAKE Launches Swift SDK for iOS Mobile Developers
CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where
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IMS Round-Up: Analytics To The Rescue!
The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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These are the Designs You’re Looking For
Let me begin with this: I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. We’ve been tinkering under the hood on some big changes to the CAKE platform. It’s Time to Graduate. We have a great platform. It is reliable and
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Afiliados Brasil: Scenes From The Show Floor
Afiliados Brasil 2016 was hosted in the beautiful city of Sao Paulo May 19th-21st. Affiliate Networks, Advertisers and Tech Leaders from around the globe traveled to attend this growing event, including CAKE. Over the last few years the Latin American market has been maturing and CAKE is ready to support it’s growth. The three-day event
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CTA: Vote for CAKE!
Voting time is upon us again. No, we’re not talking about the presidential election…yet. It’s time to vote for the annual Performance Marketing Awards (aka – the PMAs)! Every year, the performance marketing industry gathers for the PMAs in London to showcase and celebrate exceptional work within the digital arena. CAKE is honored to be
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CAKE: The True Facts
Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini. First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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LeadsCon Las Vegas – Key Takeaways!
Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.
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CAKE 2015 In Review: A Year of Innovation
In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways. Product Innovation CAKE continues to meet
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adtech: NY – CAKE Partners with IBM
In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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Cross-Region Redundancy Revisited
Most developers understand the importance of redundancy at different levels in a web application’s architecture. However, events like the Sept. 20 Amazon Web Services (AWS) outage prove that leveraging tools in just a single region, even with the redundancy they provide across availability zones, is still not enough. The only method of absorbing these types
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CAKE Expands International Offering in New Delhi
According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up. Read here.
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Mobile World Congress – Using Technology to Track Mobile Advertising
In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
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ASW 2015: The First Stepping-stone on our Journey to Another Successful Year
Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
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