-
A Slice of CAKE
CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
... -
A Slice of CAKE
CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! In this new
... -
CTA: Vote for CAKE!
Voting time is upon us again. No, we’re not talking about the presidential election…yet. It’s time to vote for the annual Performance Marketing Awards (aka – the PMAs)! Every year, the performance marketing industry gathers for the PMAs in London to showcase and celebrate exceptional work within the digital arena. CAKE is honored to be
... -
CAKE: The True Facts
Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini. First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
... -
LeadsCon Las Vegas – Key Takeaways!
Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.
-
CAKE 2015 In Review: A Year of Innovation
In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways. Product Innovation CAKE continues to meet
... -
adtech: NY – CAKE Partners with IBM
In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
... -
Cross-Region Redundancy Revisited
Most developers understand the importance of redundancy at different levels in a web application’s architecture. However, events like the Sept. 20 Amazon Web Services (AWS) outage prove that leveraging tools in just a single region, even with the redundancy they provide across availability zones, is still not enough. The only method of absorbing these types
... -
CAKE Expands International Offering in New Delhi
According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up. Read here.
-
Mobile World Congress – Using Technology to Track Mobile Advertising
In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
... -
ASW 2015: The First Stepping-stone on our Journey to Another Successful Year
Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
... -
5 Ways To Stay Ahead Of The Marketing Technology Wave
Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
... -
CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
... -
Will 2015 be the year ‘In-App Tracking’ goes mainstream?
By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend. Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article
... -
In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
... -
Three Steps to Mastering Mobile Marketing
As consumers spend more time on mobile devices it would make sense for advertisers to spend more on mobile advertising. However, statistics show that increases in mobile advertising spending are not keeping up with total media usage. In fact, Mary Meeker’s 2014 Internet Trends Report states that consumers spend 20% of their total media time
... -
Performance Marketing: 4 Key Metrics For Brands
While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
... -
Ad:tech NY Video Interview: Digital marketing trends and challenges
CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: [list] Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer
...