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CAKE Achieves TYPE 2 SOC 2 Certification & Completes CCPA Compliance Readiness
We’re excited to share an update with you. CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. Additionally, we have also completed our California Consumer Privacy Act (CCPA) compliance-readiness strategy that’s aligned with the new regulation. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With
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Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers
We are pleased to invite our customers to the CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
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Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson
CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
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Best Practices for Sales and Client Success: Q&A with Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in a Row
We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
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We Thank You This Holiday Season!
With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to
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NA MA STE! As They Say In India…
Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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CAKE Launches Swift SDK for iOS Mobile Developers
CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where
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IMS Round-Up: Analytics To The Rescue!
The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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These are the Designs You’re Looking For
Let me begin with this: I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. We’ve been tinkering under the hood on some big changes to the CAKE platform. It’s Time to Graduate. We have a great platform. It is reliable and
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Afiliados Brasil: Scenes From The Show Floor
Afiliados Brasil 2016 was hosted in the beautiful city of Sao Paulo May 19th-21st. Affiliate Networks, Advertisers and Tech Leaders from around the globe traveled to attend this growing event, including CAKE. Over the last few years the Latin American market has been maturing and CAKE is ready to support it’s growth. The three-day event
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CTA: Vote for CAKE!
Voting time is upon us again. No, we’re not talking about the presidential election…yet. It’s time to vote for the annual Performance Marketing Awards (aka – the PMAs)! Every year, the performance marketing industry gathers for the PMAs in London to showcase and celebrate exceptional work within the digital arena. CAKE is honored to be
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CAKE: The True Facts
Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini. First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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LeadsCon Las Vegas – Key Takeaways!
Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.
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CAKE 2015 In Review: A Year of Innovation
In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways. Product Innovation CAKE continues to meet
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adtech: NY – CAKE Partners with IBM
In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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Cross-Region Redundancy Revisited
Most developers understand the importance of redundancy at different levels in a web application’s architecture. However, events like the Sept. 20 Amazon Web Services (AWS) outage prove that leveraging tools in just a single region, even with the redundancy they provide across availability zones, is still not enough. The only method of absorbing these types
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