-
IAB Performance Marketing Seminar – The key take aways you need to know!
Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
... -
The Marketing Fingerprint
Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
... -
CAKE Expands International Offering in New Delhi
According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up. Read here.
-
Five Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
... -
What is a dynamic click pixel?
Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
... -
Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t
Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
... -
Disrupt, Innovate and Engage – What Marketers Should Focus On
The theme for Marketo’s Marketing Nation Summit “Inspiration in the Nation” was just that – inspiring. A bustling exhibit hall was filled with over 6,000 B2B and B2C digital marketers looking to expand their grasp on the digital ecosystem. Over 100 live sessions featured insightful commentary, plus there were keynotes from Arianna Huffington, Phil Fernandez
... -
Ad:Tech New Delhi and The Mobile Boom
We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
... -
White Paper: Using Technology to Make More Money Selling Leads
Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
... -
CMO Roundtable at SXSW – How Top Marketers Are Rethinking Their Strategies
“Marketing has changed more in the past five years than in the past 500,” said Chief Marketing Officer of Marketo, Sanjay Dholakia at SXSW session, The Next Era of Marketing: Engagement. We are entering into a new age of marketing, one in which marketers are facing steep technology learning curves, rising expectations to drive revenue, as well as
... -
Marketo Adds Integration with Accelerize CAKE
Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels,
... -
CAKE Founder & CTO, Dave Stewart, Talks CAKE with Performance Marketing Insider
CAKE Founder & CTO, Dave Stewart, talks CAKE with Heather Vale of Performance Marketing Insider at Leadscon Las Vegas 2015! Watch the video here!