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Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed
Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit
This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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Going Agile Part I: Developing Innovative Products at a High-growth, Dynamic Company
CAKE has experienced an explosion of growth. Over the past year, we’ve increased revenue 71% year-over-year, grew our team by 72% and significantly expanded our SaaS platform. It’s an exciting time. However, how do we ensure the products we build will continue to be widely accepted and adopted – that what we’re building will be
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IAB Performance Marketing Seminar – The key take aways you need to know!
Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
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The Marketing Fingerprint
Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
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CAKE Expands International Offering in New Delhi
According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up. Read here.
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Five Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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What is a dynamic click pixel?
Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
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Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t
Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
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Disrupt, Innovate and Engage – What Marketers Should Focus On
The theme for Marketo’s Marketing Nation Summit “Inspiration in the Nation” was just that – inspiring. A bustling exhibit hall was filled with over 6,000 B2B and B2C digital marketers looking to expand their grasp on the digital ecosystem. Over 100 live sessions featured insightful commentary, plus there were keynotes from Arianna Huffington, Phil Fernandez
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Ad:Tech New Delhi and The Mobile Boom
We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
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White Paper: Using Technology to Make More Money Selling Leads
Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
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