Adtech New Delhi and the mobile boom
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Ad:Tech New Delhi and The Mobile Boom

We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected!

We got to meet some of our amazing clients, such as Pointific (below) and network with some of India’s largest online media players.

CAKE was able to showcase our, best in class, CAKE for Networks product and introduce our CAKE for Advertisers product to many brands looking to track their multi-channel advertising spend, in real-time.

During the show, we had the pleasure of announcing our partnership with Komli Media, one of Asia Pacific’s leading ad-technology companies. CAKE is helping Komli Media to track, attribute and optimize the performance of their affiliate marketing campaigns, delivered to clients across desktop and mobile. Read the press release here.

This partnership announcement was very timely, as mobile was a strong talking point throughout the show, with many advertisers and networks looking to implement mobile strategies, or track their existing ones

Overall, the show was a huge success and we are so very excited about the opportunities that lay ahead!