• How-To

    CAKE Feature Spotlight: Rules-based Targeting

    Co-authored with Ayca Miller Networks and Advertisers have a wide variety of offers and often times some of these offers target a very specific audience. When your audience is more specific than simple country-based geo-targeting, you will want to leverage the Rules Targeting feature within CAKE. By utilizing Rules Targeting in CAKE, you are actively

  • Events

    Ad:Tech New Delhi and The Mobile Boom

    We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our