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Media Hosting With Cake
CAKE now offers a media hosting feature that enables clients to manage their creative media with ease.
You now have the option to:
Download linked images
Host creative media files in a cloud environment, whenever creative files are uploaded. -
A Better Mobile User Experience with Deferred Deep Linking
If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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CAKE by Accelerizeâs MarketingIntelligence.com Becoming Online Content Hub in 2018
Destination for Customer Journey Analytics and Multi-Touch Attribution to Offer More Resources for Global Digital Marketers  NEWPORT BEACH, Calif. â December 12, 2017 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that it plans to expand the scope of MarketingIntelligence.com, to encompass an online content hub spotlighting
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White Paper: Mobile Tracking
While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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Will 2015 be the year âIn-App Trackingâ goes mainstream?
By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend. Elizabeth DâArcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article
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Cake Marketing Releases iPhone/iPad App To Manage Business Operations Remotely
Cake Marketing Mobile App combines innovative technology, real-time analytics, and management abilities for network owners and their affiliates.
NEWPORT BEACH, CA - Cake Marketing, the software division of Accelerize New Media, Inc. (OTC.BB:ACLZ ), which provides a hosted software solution for affiliate tracking, lead validation and distribution, has announced the release of their Cake Marketing Mobile Application for the iPhone and iPad which provides network owners and their affiliates the ability to manage network operations, reporting, and campaigns remotely.
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eM+C: Understanding Mobile Engagement
As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.
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Mobile World Congress â Using Technology to Track Mobile Advertising
In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europeâs largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
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The New CAKE iOS Mobile App Is Live
We are thrilled to announce that weâve officially launched a new iOS mobile app, the CAKE Dashboard, which is now available for download to all CAKE customers. While our traditional web interface is accessible on desktop and mobile browsers, the CAKE Dashboard iOS mobile app streamlines the process of running a performance marketing program by
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GameHouse Chooses CAKE Software for Managing Affiliate Program In-House
GameHouse Worldwide - Leading Localized Casual Game Distributor - Upgrades to CAKE for Leading SaaS Technology, World-class Customer Service and Insight Into Real-time Marketing Intelligence
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Ad:tech NY Video Interview: Digital marketing trends and challenges
CAKEâs president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer acquisition
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White Paper: Using Technology to Make More Money Selling Leads
Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
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CAKE Feature Spotlight: CSV Reconciliation Tool
Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isnât necessary to match the click to a conversion ID, clients can use CAKEâs Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the
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The Cake Marketing MOBILE APP is LIVE!
Weâre excited to announce that weâve officially released our iPhone/iPad application to the App Store! While our traditional web interface is usable on many mobile devices, it was never meant to provide quick and easy access on a small screen. Yet we realize that many of our customers pride themselves on being connected and available to their affiliates 24/7, so we are determined to ease visibility and network management on the go. Not only does the app provide you AND YOUR AFFILIATES real-time stats in the palm of your hand, but it also provides the ability to:
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The Marketing Fingerprint
Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
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IAB Performance Marketing Seminar â The key take aways you need to know!
Yesterday saw the IABâs annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
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Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across all of its touchpoints. With affiliate marketing, protecting brand integrity for advertisers â or in the case of networks, the advertisers they manage â becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.
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Checklist: How to Select the Right Lead Distribution Software for Selling Leads
Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
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Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters
 In this two-part series, youâll unlock six proven tips that are set to boost your affiliate marketing revenue, strengthen your affiliate program, and gain an effective approach to protect revenue from the devastating impact of affiliate fraud.  Six tips to skyrocket your affiliate marketing revenue As we hit the halfway mark of 2023,
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CAKE for Advertisers Launches at Shop.org Summit
Held annually, the Shop.org Summit brings together digital and multi-channel retailers to discover new trends, get actionable takeaways and build relationships with colleagues and vendors. According to Gartner, global ad revenue expenditures are projected to increase 5.3% reaching $532 billion by the yearâs end. Global ad revenue continues to grow in 2014, fueling investments in data-driven advertising
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A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution
Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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How-to: Split Testing Your Way to Conversions
Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome. Â For example,
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Mobile Performance Marketing Is A Piece Of CAKE!
Smartphones and tablets are here to stay and theyâre clearly here to dominate the world. Maybe phones havenât become self-aware terminating machines [yet] but access to smart phones, and therefore mobile broadband, is reaching far beyond that of the lowly desktop computer that revolutionized our lives not so long ago.
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Spotlight: Q&A with Karen Nugent, CAKEâs Senior Director of Client Services
In this spotlight Q&A, we caught up with Karen Nugent, CAKEâs Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
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Leading Global Advertising Network, Lucky Pacific, Selects Cake Marketing
Company to Utilize Cake Marketing's Robust Tracking Software Across 50 Countries and Multiple Verticals
NEWPORT BEACH, CA--(Marketwire - May 15, 2012) - Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (OTCBB:ACLZ), announced a new partnership with Lucky Pacific, a leading domestic and international affiliate network focused in the market research, travel, and daily deal verticals. The Cake Marketing tracking and analytics platform will provide a scalable infrastructure for Lucky Pacific to expand its global marketing efforts across 50 countries and expand within the Asian performance-based marketing industry. Cake Marketing is rapidly gaining market share among performance-based advertisers in Europe and now securing relationships in the Asian market with the addition of Lucky Pacific.
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Indexa Network Selects CAKE by Accelerize to Track and Optimize Advertising Campaign Performance
Brazilian Ad Buying Company Joins CAKEâs Rapidly Expanding Latin America Client Base NEWPORT BEACH, Calif. â January 28, 2015 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Indexa Network, a digital advertising provider based in Brazil, has deployed CAKEâs SaaS-based solution to track, attribute and optimize the
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Upcoming Events: Ad:tech London, PMI London
Weâre pleased to be exhibiting at this yearâs Ad:tech and Performance Marketing Insights (PMI) London, two of Europeâs largest media, digital and performance marketing events! With CAKE, marketers can track, attribute and optimise multi-channel campaigns and reach the full potential of their digital ad spend. Letâs get together at Ad:tech on the 21-22 October and PMI
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CAKE by Accelerizeâs International Expansion Continues Into Australia
Leading SaaS-based Performance Marketing Provider Makes Headway into APAC Markets NEWPORT BEACH, Calif. â February 26, 2015 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE has extended the reach of its global footprint to include Sydney, Australia, along with its operations in Newport Beach, Calif., New
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Ad:tech NY: Session Recap and Photos from the Event
Ad:tech New York: We came, we spoke and we had a sweet time! Last week, the Javits Center in New York City was buzzing with innovative thinkers from all over the world. Leaders from all facets of digital marketing came together to exchange ideas and connect face-to-face with like ad-tech visionaries. Team members from CAKE
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Vlog: How to Control and Improve Lead Quality
As a performance marketer, you need to make sure the leads you sell to buyers arenât returned because of fraudulent data or low lead quality. So the constant challenge is: How do you control and improve your lead quality?? Thatâs the topic of our latest conversation between Garth Harris, CAKEâs VP of Product Innovation, and
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CAKE by Accelerize to Power Asia-based Komli Mediaâs Performance Marketing and Mobile Solutions
Leading Asia Pacific Ad Tech Company Seeks to Boost Campaign Tracking, Management and Transparency for Advertisers NEWPORT BEACH, Calif. â March 18, 2015 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Komli Media, one of Asia Pacificâs leading ad-technology companies, has implemented CAKEâs SaaS-based solution. Komli Media
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CAKE by Accelerize Announces Lead Gen Integration with Facebook Lead Ads
Digital Marketers Supported with Real-time Lead Distribution for Facebook Lead Advertising LAS VEGAS, Nevada (LeadsCon Las Vegas) â March 14, 2016 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a technical integration with Facebook Lead Ads, to support digital marketers use of the new ad type which allows
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Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Todayâs sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep:  âIâm not hitting my sales quota because marketing is not sending me enough leads!â Marketing Manager:  âMarketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?â Sales Manager:  âThe leads you are sending sales are not qualified leads to close!â In most
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ÂĄAdios Mobile World Congress! â Event Highlights
We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
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Spotlight Q&A With Sol Silva, CAKEâs Business Development Representative
In this spotlight Q&A, we caught up with Sol Silva, a member of CAKEâs U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
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CMO Roundtable at SXSW â How Top Marketers Are Rethinking Their Strategies
âMarketing has changed more in the past five years than in the past 500,â said Chief Marketing Officer of Marketo, Sanjay Dholakia at SXSW session, The Next Era of Marketing: Engagement. We are entering into a new age of marketing, one in which marketers are facing steep technology learning curves, rising expectations to drive revenue, as well as
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CAKE by Accelerize Joins Leading Industry Innovators at 2018 Mobile World Congress
Mobile World Congress is Worldâs Largest Mobile Industry Gathering Expected to Attract More Than 100K Attendees  NEWPORT BEACH, Calif. â February 21, 2018 â Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be exhibiting at the upcoming Mobile World Congress event, held February 26 â
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Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ânot very.â In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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Introducing CAKE Pay â A Better Way to Pay Partners
Weâre thrilled to offer a new, fully integrated and automated payment solution that lets you pay partners more efficiently and flexibly. With CAKE Pay, you can simplify and streamline partner payments while managing an affiliate marketing program on a single platform. In the interdependent world of performance marketing, partnerships are integral to performance marketers success.
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CAKE Launches Automated Payment Solution
CAKE Launches Automated Payment Solution that Boosts Efficiency and Profitability for Affiliate Marketing Campaigns CAKE Pay enables fast, flexible payments from a single performance marketing platform NEWPORT BEACH, Calif., March 16, 2023 (GLOBE NEWSWIRE) â CAKE, the leading global performance marketing software provider, today introduced CAKE Pay, an integrated, full-service payment solution that delivers a best-in-class
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Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldnât
Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldnât stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
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These are the Designs Youâre Looking For
Let me begin with this:Â I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. Weâve been tinkering under the hood on some big changes to the CAKE platform. Itâs Time to Graduate. We have a great platform. It is reliable and
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Cake Marketing Collaborates With Rackspace to Deliver Tracking, Analytics and Hosting Services
NEWPORT BEACH, CA--(Marketwire -08/13/12)- Cake Marketing, the SaaS division of Accelerize New Media, Inc. (ACLZ), announced that it has achieved Premier Platinum status within the partner program for Rackspace HostingÂź (RAX). Cake Marketing's patent pending technology offers affiliates and marketers a flexible yet powerful solution allowing for custom features and innovative ideas to increase productivity and improve the life cycle of online campaigns.
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CAKE Q2 Product Update: Whatâs New, Whatâs Next
The CAKE Idea Portal is a customer community that brings customers together to collaborate on whatâs coming next for the CAKE performance marketing software. Customers can search user feedback and submit their ideas, then vote on which product features will be built for an even better customer experience. Since Q1 almost a hundred new users
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Spotlight Q&A With Ollie Ross, CAKEâs Business Development Representative
In this spotlight Q&A, we caught up with Ollie Ross, CAKEâs EMEA Business Development Representative. Ollie brings more than six years of retail and sales experience to CAKE and is dedicated to helping prospects understand the robust and powerful capabilities of the companyâs platform. Here are some highlights from our conversation. Â What is your
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CAKE recognized as industry leader in the G2 Spring 2021 GridÂź report
As part of G2âs Spring 2021 GridÂź reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the GridÂź represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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G2 Summer 2021 GridÂź Report: CAKE Named an Industry Leader
Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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Cake Marketing Powers Motive Interactiveâs Mobile Marketing Initiatives
Mobile Tracking, Reporting Tools and Customer Service Key Factors in Expanding Partnership
NEWPORT BEACH, CA - Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTC.BB:ACLZ ), has partnered with Motive Interactive, a full service advertising agency with a proven record of delivering measurable results for advertisers, to track Motive Interactiveâs mobile marketing campaigns. Motive Interactive is using Cake Marketingâs tracking platform to manage and optimize their campaigns and increase their return on investment in the mobile marketing industry. Worldwide mobile advertising generated $1.6 billion in 2010 and will reach $20.6 billion by 2015, according to Gartner, Inc.
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The Dynamic Offer Pixel, Part Two â A Key to Simplifying Postback URL Management
Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
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Weâve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints
In early February, a âprivacy-forwardâ strategy will go live in Chromium â one of the worldâs largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a userâs browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
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Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as âMoment marketingâ and âRight-time marketingâ that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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Abacus Enterprises Selects Cake Marketing Software for Real-Time Lead Validation and Delivery
Company to Utilize Real-Time Data Validation and Streamlined Click to Conversion Process Across Multiple Verticals
NEWPORT BEACH, CA--(Marketwire - Feb 24, 2012) - Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTCBB: ACLZ), announced its partnership with Abacus Enterprises, a leading performance-based network. The agreement enables Abacus Enterprises to optimize their traffic and maximize their return on investment by both generating and distributing leads in a wide range of verticals. From insurance leads to education leads and a variety of other verticals that Cake supports, Abacus Enterprises is utilizing Cake Marketing to provide them the tools to seamlessly integrate their tracking and lead distribution efforts into a single platform. Working with both large-scale brands and advertisers, Abacus Enterprises demonstrates the versatility and scalability of the Cake Marketing platform to accommodate any business model.
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CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 GridÂź Report
As part of G2âs Winter 2022 GridÂź Report, CAKEâs performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 GridÂź Report
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Cake Marketing and LegalZoom Team Up
Cake Marketing Provides Tracking Infrastructure to Expand LegalZoom's Performance-Based Marketing Initiatives
NEWPORT BEACH, CA--(Marketwire - Jun 25, 2012) - Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (OTCBB:ACLZ), has teamed up with LegalZoom, the leading online legal brand for small businesses and consumers in the U.S., to provide Cake Marketing's advanced and reliable tracking and analytics platform to help power the LegalZoom Affiliate Program. After testing competing tracking platforms, LegalZoom selected Cake Marketing to enhance their performance-based marketing initiatives and expand their online customer base.
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3 Trends Influencing Lead Generation and Distribution in Europe
The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
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Industry Leading CPA Network Clickbooth Selects Cake Marketing for Real-Time Tracking and Analytics
Company to Utilize Cake Marketing's Reliable and Scalable Architecture to Manage Domestic and International Traffic With Speed and Efficiency
NEWPORT BEACH, CA--(Marketwire - Apr 2, 2012) - Cake Marketing, the Software as a Service (SaaS) division of Accelerize New Media, Inc. (OTCBB:ACLZ), announced its partnership with Clickbooth, a leading performance based network and winner of the Inc. Magazine Top 500 Fastest Growing Companies in Marketing and Advertising in 2009. The Cake Marketing platform will power Clickbooth's CPA network operations, and provide advertisers and publishers a dynamic, reliable and innovative solution within the performance based marketing space.
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Direct Agents Switches to CAKE Marketing
Cake Marketing to Provide Scalable Infrastructure to Run Direct Agents Online Marketing Operations
NEWPORT BEACH, CA--(Marketwire -05/30/12)- Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (ACLZ), announced that an Inc. 5000 and Direct Marketing News top Digital Marketing Agency, Direct Agents, is switching to the Cake Marketing tracking platform. Direct Agents is a top digital marketing agency that continues to gain market share across the Finance, Insurance, Consumer Services, Retail and Market Research verticals, by providing brand advertisers with customized performance-based marketing services and helping clients acquire new customers online. Working directly with globally recognized brands, Direct Agents made the switch to Cake Marketing for their accurate, scalable, and trusted software solution.
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CAKE â Affiliate Marketing Success Stories
A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if youâre looking to
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Rex Direct Net Selects Cake Marketing to Provide Tracking and Analytics
Software Tracks Web-Based and Pay-per-Call Leads Across Multiple Distribution Channels
NEWPORT BEACH, CA--(Marketwire -03/09/12)- Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTC.BB: ACLZ.OB - News), announced its partnership with Rex Direct Net, a leading performance based marketing agency focused on lead generation, call center, affiliate, pay-per-call and mobile marketing. Under the terms of the agreement, Cake Marketing provides the tracking and analytics infrastructure for Rex Direct Net enabling the expansion of network operations and the creation of new streams of revenue. For over a decade Rex Direct Net has focused on verticals ranging from legal, healthcare, insurance, online education and home improvement. The design of the Cake Marketing platform tracks all conversions from each revenue channel in real-time, displayed in a unified dashboard thus saving time and increasing efficiency for advertisers, publishers and the internal operations team.
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Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, âemail marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.â To help performance-based marketers understand how to start or expand their email marketing
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Experience Excellence With Top-Tier SaaS Customer Success
Have you ever encountered an issue with a tech provider or software platform and sought help, only to receive a response three days later? Or maybe you needed immediate help, but your vendor didnât have support agents readily available, and even worse, a knowledge base was entirely nonexistent. Unfortunately, these nightmare scenarios are all too
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The Dynamic Offer Pixel Part One â A Key to Simplifying Postback URL Management
So youâre ready to simplify your networkâs ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, weâre glad youâre here. CAKEâs Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
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Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology
Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
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12 Affiliate Portal Features That Deliver A Great Affiliate Experience
Affiliate relationships are essential to the success of an affiliate program. Thatâs why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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Ecommerce Affiliate Marketing â Increase Online Sales and Profitability with CAKEâs Ecommerce Solution
CAKEâs Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
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Building a Performance Marketing Program Resilient to Economic Fluctuations
Whether youâre with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumersâ discretionary spending. As a result, more conservative spending often
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How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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