Leading Asia Pacific Ad Tech Company Seeks to Boost Campaign Tracking, Management and Transparency for Advertisers
NEWPORT BEACH, Calif. – March 18, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Komli Media, one of Asia Pacific’s leading ad-technology companies, has implemented CAKE’s SaaS-based solution. Komli Media will leverage CAKE’s platform for its performance solutions – Komli ROI and Komli Mobile.
Komli utilizes the CAKE platform to track, attribute and optimize the performance of affiliate marketing campaigns delivered to clients from India across both desktop and mobile platforms. Komli will soon be expanding these services to the other geographies where it operates. The company will use CAKE’s capabilities for the management of its affiliate marketing campaigns for Komli ROI and mobile app download campaigns for Komli Mobile.
“Komli Media has signed a license with CAKE to leverage its technology for the management of our affiliate and mobile businesses. The solution’s superior and accurate real-time reporting was the deciding factor. We see this as a fruitful partnership for the long run,” said Ruksh Chatterji, Komli Media’s Vice President.
CAKE enables marketers to analyze mobile performance by carrier, device, OS and more, plus provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.
Imran Ansari, Group Lead, Publisher Development, Komli Media, added, “Technology is a critical part of our business. We are happy to partner with CAKE to integrate its capabilities of granular mobile tracking with analytics across other channels such as display, social, email and more.”
The CAKE tracking, attribution and optimization platform includes a number of features designed to give businesses deeper visibility into their traffic, enabling the measurement of clicks and impressions, as well as events such as sign-ups and purchases that show ongoing user engagement. Marketers can slice and dice data to look at customer lifetime value and accurately attribute affiliate payouts.
“Advertisers all around the world are increasingly demanding full transparency from media partners on the level and depth of consumer engagement that their online ads, apps and promotions are generating,” said Santi Pierini, CAKE President and Accelerize COO. “Online tracking capabilities have improved tremendously in recent years offering advertisers and publishers alike the opportunity to adjust their advertising strategies in real-time in direct response to customer actions as they happen.”