Brazilian Ad Buying Company Joins CAKE’s Rapidly Expanding Latin America Client Base
NEWPORT BEACH, Calif. – January 28, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Indexa Network, a digital advertising provider based in Brazil, has deployed CAKE’s SaaS-based solution to track, attribute and optimize the performance of multi-channel marketing campaigns. The network joins a growing number of Latin American digital marketing businesses that rely on CAKE to better understand how various campaign strategies are working, and ultimately deliver the best results possible for their partners and clients.
Indexa Network connects advertisers and publishers through its buying and selling platform, using a proprietary algorithm to match ads with the traffic sources most likely to deliver the best results. The company works with direct merchants and publishers, as well as other affiliate networks.
“We needed a solution that could reliably track the high volume of digital marketing running through our network, whether an email offer, mobile download campaign, coupon, cash back or lead generation effort,” said Vitor Clemon, CEO of Indexa Network. “CAKE provides complete transparency into digital campaign performance, as well multi-channel insight that’s essential to helping our clients make the best decisions possible about allocating digital spend.”
A 2014 eMarketer report showed a 28.5 percent increase in digital ad spending in Latin America last year, noting that the region was experiencing the second-fastest growth rate of all markets worldwide.
“We see the growth of Latin America’s digital advertising market mirrored in the growth of our customer base in this important region,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As more money is invested in performance campaigns, it becomes increasingly important that advertisers, networks and publishers are able to track and optimize the return on their spend. CAKE’s simple-to-use SaaS solution offers a fast and easy way to gain real-time insight into campaign performance.”