Destination for Customer Journey Analytics and Multi-Touch Attribution to Offer More Resources for Global Digital Marketers
NEWPORT BEACH, Calif. – December 12, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that it plans to expand the scope of MarketingIntelligence.com, to encompass an online content hub spotlighting customer journey analytics, multi-touch attribution, plus evolving global digital marketing trends and news. MarketingIntelligence.com also offers information for marketers interested in learning more about Journey by CAKE, an enterprise software solution specifically designed to provide accurate, real-time insight into every step of the customer journey.
Journey by CAKE delivers advanced analytics, multi-touch attribution and seamless integrations with popular media platforms via a central, cloud-based interface. Using Journey by CAKE, digital marketers can capture valuable, cross-channel intelligence that drives better decisions and maximizes return on advertising spend (ROAS).
MarketingIntelligence.com was created as an online destination where digital marketers can learn more about how to leverage multi-touch attribution and customer journey analytics to optimize campaign performance and ROAS. New this month, visitors to the site can download CAKE’s recently published white paper, “Using Multi-touch Attribution to Map the Online Customer Journey.” As the site continues to evolve in 2018, CAKE plans to offer even more resources for digital marketers, including case studies, white papers on a range of topics and updates on industry trends.
According to an April 2017 report on marketing attribution in eMarketer, “Almost 60% of US digital marketing and media practitioners polled in January 2017 by the Interactive Advertising Bureau (IAB) and Winterberry Group said they expect to be engaged in cross-channel measurement and attribution this year.”
“In an increasingly fragmented digital advertising landscape, today’s marketers are eager to learn more about how they can use multi-touch attribution to get a better handle on how the various steps in the customer journey are contributing to conversions and sales,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Our aim is to ensure that MarketingIntelligence.com remains a trusted source of information for those looking to get more strategic information about how to allocate and optimize their digital advertising spend.”
To request a demo of Journey by CAKE, visit https://getcake.com/journey-by-cake-demo/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on advertising spend, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.