Leading SaaS-based Performance Marketing Provider Makes Headway into APAC Markets

NEWPORT BEACH, Calif. – February 26, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE has extended the reach of its global footprint to include Sydney, Australia, along with its operations in Newport Beach, Calif., New York and London. The Australian presence will support CAKE customers and partners located in the Asia-Pacific region.

More than 500 businesses around the world currently use CAKE’s SaaS-based solutions to track, attribute and optimize the performance of digital campaigns across multiple marketing channels, including display, mobile, search, email, video and more. CAKE technologies track five billion+ consumer actions per month, providing advertisers, agencies and networks with the granular insight they need to make better and faster decisions about how to most effectively allocate their marketing spend.

The digital advertising market in Australia is edging toward the $5 billion mark in 2015, according to the Interactive Advertising Bureau (IAB). Additionally, a recent report produced by Forrester Research on marketing maturity in various global markets revealed that, “Australian marketers are ahead of their international peers when it comes to embracing marketing technology.” Specifically, the Forrester survey showed that only seven percent of Australian marketers aren’t using some type of marketing automation platform, compared to 22 percent globally. The article went on to say that, “despite this, only 20 percent of Australian marketers have standardized, fully integrated cross-channel marketing platforms, versus 15 percent globally.”

“CAKE is focused on helping marketers capture the multi-channel insight they need to improve the overall performance of their digital spend,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We see Australia as an ideal location to establish an APAC presence and further grow CAKE’s customer base, particularly because Australian marketers have been shown to be both tech-savvy and ready to take their cross-channel capabilities to the next level.”

CAKE will be exhibiting at Ad:tech Australia 2015, taking place at the Hilton Sydney on March 10-11. Attendees can meet the CAKE team at Booth #9 or request a personalized demo and meeting via the following link: https://getcake.com/adtech-aus/