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Mobile World Congress 2017 | Show Insights
Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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IAB’s Performance Affiliate Conference | Show Insights
On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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Technology for Marketing | Show Insights
On the 28th September CAKE attended the Technology for Marketing expo in London to discover what is new in the realm of MarTech. Overall, the general talk revolved around Artificial Intelligence (AI), social media advocacy and the importance of optimising social media throughout the two-day event. Social Media Advocacy CAKE recently launched an advocacy program
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DMEXCO | Show Insights
The CAKE team have just returned home from DMEXCO after two full days of exhibiting and networking with clients, prospects and industry professionals. The Digital Marketing Exposition and Conference (DMEXCO), is Europe’s largest digital marketing conference and is held every year in Cologne, Germany. Bringing together more than 50,000 attendees, 570 international speakers and 1,000
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Conclusions From The iFX EXPO 2016
Two weeks ago CAKE attended the iFX Expo for the third time in a row. We were looking forward to meeting with Forex and Binary Options industry leaders from all over the world. With more than 95 companies and 2,000 attendees, we were thrilled to see a good portion of our clients among the exhibitors
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Food For Thought From The IAB’s Research Breakfast
Last Wednesday Felipe and I attended a breakfast hosted by the IAB in which digital marketers came together to discuss current and future trends pertaining to performance marketing and digital advertising. The keynote speakers were representatives from News UK, PubMatics and Twitter who shared their latest research, within their respective fields. Below is a recap
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CAKE Meets UCL’s Entrepreneurs
It is perhaps the most gratifying aspect of life at CAKE that we see every detail of the performance marketing industry from Lead Generation aggregators, to multinational publishers and networks optimising traffic locally, nationally and beyond. We also see the next generation of highly talented marketers, developers and entrepreneurs creating and growing businesses that fill
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IAB Forum: Affiliate Marketing Growth and Trends
The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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Figaro Digital Mobile Marketing Seminar – The Key Takeaways!
Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing seminar. Ewan talked about the value of communication and where it all started, moving through to the importance of mobile in ‘another year of mobile’ and how tracking the customer journey will help advertisers with their mobile marketing strategy. Ewan’s
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Figaro Digital Affiliate Seminar: What you may have missed!
Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed
Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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CAKE UK Soiree Celebrates Product and Rebrand Launch!
CAKE UK kicked off the launch of our two newest products and company rebrand with a celebration at the Century Club in Soho on October 2nd! As the disco ball gleamed, champagne flowed, and enthusiastic chatter filled the room, the excitement was contagious among the UK’s leading industry professionals present at the soiree. For more
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Upcoming Events: Ad:tech London, PMI London
We’re pleased to be exhibiting at this year’s Ad:tech and Performance Marketing Insights (PMI) London, two of Europe’s largest media, digital and performance marketing events! With CAKE, marketers can track, attribute and optimise multi-channel campaigns and reach the full potential of their digital ad spend. Let’s get together at Ad:tech on the 21-22 October and PMI
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CAKE Is Headed To London!
The Performance Marketing Awards return to the Grosvenor House Hotel, on May 7th 2013, to award those companies driving innovation, and success within the Performance Marketing Industry over the last year!