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Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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CAKE Powers Toluna’s Global Performance Marketing Program
Creating a successful affiliate marketing program is difficult enough when everyone is local and people share the same region. However, when a program spans across different geographies and currencies, it can be a challenge to coordinate all of the moving parts! That was the case for Toluna, the world’s largest online market research panel and online
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CAKE Meets UCL’s Entrepreneurs
It is perhaps the most gratifying aspect of life at CAKE that we see every detail of the performance marketing industry from Lead Generation aggregators, to multinational publishers and networks optimising traffic locally, nationally and beyond. We also see the next generation of highly talented marketers, developers and entrepreneurs creating and growing businesses that fill
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A Peak Inside The Performance Marketing Awards 2016
The Performance Marketing Awards were hosted in association with Bing Ads, and celebrated the leaders within the Digital Marketing industry. Ewan, Stephanie, Elizabeth and Ben attended on behalf of the CAKE UK team. PerformanceIn, a leading online media company and global publication for performance marketing news, hosted the Performance Marketing Awards on Tuesday 26th April
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IAB Forum: Affiliate Marketing Growth and Trends
The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep: “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager: “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager: “The leads you are sending sales are not qualified leads to close!” In most
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Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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CTA: Vote for CAKE!
Voting time is upon us again. No, we’re not talking about the presidential election…yet. It’s time to vote for the annual Performance Marketing Awards (aka – the PMAs)! Every year, the performance marketing industry gathers for the PMAs in London to showcase and celebrate exceptional work within the digital arena. CAKE is honored to be
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CAKE: The True Facts
Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini. First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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