-
Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
... -
Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
... -
Best Practices for Sales and Client Success: Q&A With Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
... -
In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
... -
Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns
Guest blog post written by Tyson Quick, CEO and Founder of Instapage. Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
... -
MWC 2018: Reflections and Predictions
It’s been over a week since the largest mobile-focused event hit the shores of Barcelona and the CAKE team is reflecting upon the key talking points highlighted at the fast-paced, four-day show. This year the over-arching event theme was “Creating a Better Future” (the full details of which can be found here). Aside from eating
... -
Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
... -
Show Insights | iFX 2017
The CAKE team just returned from iFX 2017, the largest Financial B2B Conference in the world. It’s always a pleasure to meet with our growing international client base as well as our valued technology partners. In addition, iFX is a great platform for gaining insights into the shifting tides of this dynamic industry. We’ve seen
... -
UK Digital Adspend Study by The IAB and PwC
On the 12th April, the IAB along with PwC published their findings on the growth of digital Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
... -
ad:tech New Delhi | Show Insights
Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging
...