• Insights

    Changing Your Route Mid-Flight, Impossible?

    If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky and nearly impossible. That is unless you are the pilot. What if you are a digital marketer, however? What does changing your “in-flight” plans really imply?

  • Insights

    Digital Currency. The Wave Of The Future?

    Have you heard terms like “Bitcoin”, “Litecoin” and “digital currency” flying around a lot recently and wonder what they mean or how they might pertain to you? Digital currencies are a new form of…well, currency.  Simply put, it’s money in electronic form and Bitcoin is the current big boy leading the charge with Litecoin following quickly in its footsteps.  These two frontrunners are a few of the currencies out there. Now, how does it pertain to you?  At this point, probably not in many ways.  Cash is still king and digital currencies haven’t been able to become the financial standard…yet.

  • Insights

    Hats Off to DirectTrack

    When you are a $350B global mega-tech-opoly like Google, you can abruptly bow out of the affiliate marketing business with a sudden announcement to customers.  The shutdown of GAN went something like this: “Find another provider within the next couple of months or else you’re up the creek without a pixel!”  This left advertisers panicked and scurrying.

  • Insights

    Black Friday. Are You Ready?

    What day in November includes getting together with family, watching football, and eating your way to a tryptophan induced coma? You guessed it, Black Friday Eve. Though technically Thanksgiving on all of our printed calendars, once midnight approaches, consumers will rush out, wait in line and even camp out to score great deals on all types of products both in stores and online.

  • Insights

    Where Did The Payphones Go?

    Do you remember when street corners were covered with payphones? It’s tricky to recall because smart phones have infiltrated our lives to such an extent that if we leave home without them we feel totally incomplete. In fact, most of us probably have very little recollection of making a collect call or carrying change around just in case we needed to use a payphone. So where did they all go? With the advent of smartphones, comes one of the most complex yet simple technological advancements to consumers across the globe. Mobile. 

  • Insights

    Humanizing Your Brand!

    One of the most powerful tools in any business is the face behind the product.  Nowadays, there are plenty of resources on how to “promote” your brand.  Whether the resource is using one of the many social media platforms or something as simple as a customer spreading the word for your company- the commonality is how this is done… the human being. Implementing the “who” into any business will help scale any marketable product.  It’s all about “humanizing your brand!”

  • Insights

    Knock, Knock. Who’s There? Analytics. Can I Come In?

    5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform:

    1.    Gain valuable business insights
    2.    Save on 3rd party fees
    3.    Greater control on data, firsthand
    4.    Create a branded solution
    5.    Develop direct relationships

  • Insights

    Did You Know?

    A Quick Fact For Today!

    With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don't let 2014 pass you by! Create actionable and profitable KPI's to start seeing both short-term and long-term results across all of your performance marketing channels!

  • Insights

    The Evolution Of Analytics!

    Information can be referenced here! 

  • Insights

    Images Are Everything On Pinterest

    Every person I know is addicted to some form of social media. Whether it’s Tumblr, Reddit, Facebook, Instagram, Pinterest or Twitter – there are legions of followers and members who spend hours of their lives interacting with online media. For me, my addiction is to Pinterest.

  • Insights

    Would You Mind Tracking That For Me?

    “5208…5209…5210…I made it…FINALLY…what a day!” I just reached the average steps estimated for women to walk in a single day. How do I know this? My nifty Nike Pedometer tracked my steps throughout the day and just displayed my results.

  • Insights

    Stages of Digital Media Addiction – And Recovery!

    We live in a world obsessed with digital media. Wearable technology – whether watchesglasses or fitness trackers – is trending in the tech space, so it’s better to develop the skills to deal with digital media effectively before every aspect of your life is consumed by it. It’s incredibly easy to fall into an addiction cycle with digital technology, whether it’s your iPhone or a new online game. Because of this tendency towards addiction – I know I am always becoming obsessed with one form of media or another – it’s equally important to recognize the stages of addiction, and learn how to recover from it. 

  • Insights

    The Ominous Omnichannel

    Last night for dinner I went to Blaze Pizza—my new favorite pizza joint. Why is it my favorite? It’s simple really—I am able to customize my pizza exactly the way I want it. It’s sort of like the Burger King “have it your way” on steroids. I am able to watch and instruct the “pizza artist” similar to how you would at Subway, except I don’t get stared down when I ask them to add more black olives.  In the end, I get exactly the pizza I want—the pizza I have convinced myself I deserve.

  • Insights

    Performance Marketing Defined!

    “What do you do for a living?” is probably one of the most frequently asked questions that new acquaintances, close friends, and family members ask me on a regular basis. It’s a very normal question to ask, but for those of us in the Performance Marketing industry, it is surprisingly difficult to answer without getting blank stares.

  • Insights

    Unearthing Your Potential!

    Imagine you’re the parent of a 9th grader—you’re at that point in the parenting process where you’ve allowed your child a certain amount of autonomy and more often than not, your inquisition into their performance at school takes the form of “how are you doing in your algebra class?” To which they respond, “I am at the top of my class!”

  • Insights

    Data Visualization; Everybody’s Doing It!

    We live in a time of unprecedented access to information and levels of connectivity. People from all corners of the globe can communicate and share ideas on a day-to-day basis. Data is everywhere. Our online activity is documented with increasing levels of sophistication. If you’re in the digital advertising or performance marketing industry, you already know how powerful data is. We interact with large datasets all of the time, but do we actually understand it?

  • Insights

    Product And Support-Finding The Right Balance

    Determining the right balance of product and support to take to market can be a daunting task for any organization that is looking to differentiate itself in a very competitive market.   Among the many factors to consider, there are some key ones to keep in mind.

  • Insights

    Value in Technology

    “It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.” –John Ruskin