Technology is great; there is no doubt about it! With the advancement of technology and the innovation of the Internet over the years, humans have a unique opportunity to explore creative outlets, make purchases, start a business and above all else automate their life! Of course this is great, we become much more productive and can focus on what really matters to us. Though at times do you ever wonder where the human went?
Can you recall a time when one of your favorite sites wasn’t letting you make a purchase, and you had a question about your bill or you simply just needed clarification on their services? This is when I want that human interaction, or someone that can understand what I am experiencing and provide a very tailored and customized response that works for my very specific scenario. A recent Huffington Post article showcased the brand Netflix and how much they pride themselves on creating “a personal experience that the customer could look back on fondly.” Allowing their employees to let their true characters show through, they bridge the gap between automation and the human interaction.
Automation is great; having the interaction in conjunction with it creates an enjoyable experience that makes for one happy customer ready to be an advocate for your brand!