5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform:

1.    Gain valuable business insights
2.    Save on 3rd party fees
3.    Greater control on data, firsthand
4.    Create a branded solution
5.    Develop direct relationships

To start seeing immediate results, digital marketers need to take control of the performance of their marketing programs and bring it in house. Manage all channels of your business with the ability to perform real-time decisions to better optimize your digital spend.   By licensing a SaaS platform and managing it in house you will save on 3rd party fees, and will cultivate direct relationships with your Advertisers and Publishers. Why let your marketing dollars go to waste?