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Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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CAKE joins the IAB Europe’s Transparency and Consent Framework
CAKE is now a member of the Interactive Advertising Bureau Europe’s Transparency and Consent Framework (IAB TCF). Our membership to the Framework extends our commitment to consumer privacy and data protection while opening up new partner opportunities for our European Union (EU) customers. We are thrilled to join many of our EU customers and enterprise
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CAKE 2020 Year In Review
2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers. From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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Using CAKE Features to Find and Stop Affiliate Fraud
For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of August 2020, affiliate marketing had already generated $15 billion in revenue, but at least 9% of those transactions were affected by fraud, according to CHEQ. On their blog, the company writes that this is a highly conservative estimate and that
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How CAKE was Put to the Test and Passed – The AWS Outage
Last week Amazon Web Services (AWS) had a 16-hour, regional outage. Though this widespread incident resulted in many companies kicking into a high-gear, emergency drill, CAKE was well prepared and ready to handle the situation. The outage actually proved to be a situation that highlights the value CAKE’s team and technology deliver to our clients,
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6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
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Using Lead Statuses in CAKE for Closed-Loop Reporting
What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers? If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
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CAKE – Affiliate Marketing Success Stories
A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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3 CAKE Features to Easily Manage Affiliate Commissions
To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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How to Sell Leads to Maximize Profit: Everything You Need to Know
Lead distribution is a process that involves capturing, validating, and distributing leads in real-time. With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
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Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season
With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
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How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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Spotlight: Q&A with Karen Nugent, CAKE’s Senior Director of Client Services
In this spotlight Q&A, we caught up with Karen Nugent, CAKE’s Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
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Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates. This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
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CAKE Hits All the Right Marks in Customer Satisfaction – The Best Affiliate Software
CAKE is known in the affiliate marketing industry for phenomenal customer service. Going beyond the business-as-usual mindset, CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. We proactively communicate with clients, securing a deep understanding of their specific and very unique business needs. We also value gathering feedback
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