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Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates. This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
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CAKE Hits All the Right Marks in Customer Satisfaction – The Best Affiliate Software
CAKE is known in the affiliate marketing industry for phenomenal customer service. Going beyond the business-as-usual mindset, CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. We proactively communicate with clients, securing a deep understanding of their specific and very unique business needs. We also value gathering feedback
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Using Campaign Targeting to Increase Conversion Rates
As a performance marketer, one of your main priorities is to increase conversion rates to boost revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
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CAKE Security Settings to Protect Your Platform
The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communication to share with us the challenges they’re facing and their proposed solutions to overcome those challenges. Based on our community’s recent input, we have moved forward in expanding the CAKE security settings to help further safeguard our
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Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, “email marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.” To help performance-based marketers understand how to start or expand their email marketing
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Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across all of its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.
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Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE
Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
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The Ultimate Guide on How to Sell Leads with Technology
Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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