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Mobile World Congress 2017 | Show Insights
Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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IAB’s Performance Affiliate Conference | Show Insights
On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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Affiliate Summit West | Show Insights
Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at
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Mobile Monetization Summit | Show Insights
The Mobile Monetization Summit took place in Tel Aviv, Israel earlier this month and brought together mobile-focused marketers to share insights on how app and game companies can monetize their apps. As exhibitors of the event, CAKE had the opportunity to meet with mobile leaders from across the globe. In addition, Ben Cockburn, Senior Account
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Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in a Row
We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
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We Thank You This Holiday Season!
With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to
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The Value of API’s
What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their
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RD Summit | Show Insights
On November 3rd, CAKE attended RD Summit hosted by Resultados Digitais in Florianopolis, Brazil. With over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit proved to be an incredible platform to network with industry professionals and explore new opportunities within the digital marketing
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Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
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Leveraging CAKE Reporting for Detailed Insights
Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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How I Won a Pizza Party Through Advocate Marketing
According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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Communication is Key – Leveraging Email Templates and Alerts
In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time updates with our clients’ employees and their partners. CAKE has built tools that help streamline the communications. Leveraging Email Templates and Alerts, our clients can quickly and efficiently communicate updates on items such as offer statuses, payout changes, expiration dates, approaching
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