Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at the Paris Las Vegas Hotel. The exhibit hall was packed both days and the Meet Market was overflowing from start to finish. Running in parallel to the exhibitor opportunities, the speaking sessions provided excellent insights into topics ranging from improving email marketing strategies and robust fraud detection tactics to attribution implementation and social media influencers. The ASW 2017 agenda included a number of educational sessions designed to help attendees better understand the evolving landscape of affiliate marketing. One of the most notable opportunities at ASW was the chance to meet with all of our clients in attendance.
Meet Market and Exhibit Hall
During the meet market and exhibit hall, our sales team was busy meeting with new prospects, passing out swag and showcasing the new and enhanced capabilities of the CAKE SaaS platform. Over the course of three days, our team met with more than 300 Advertisers, Affiliates, Networks and strategic technology partners. As our first time exhibiting at this event, it was a huge success and we are looking forward to having an even larger presence at Affiliate Summit East 2017.
Speaking session by CAKE Executive
CAKE’s CTO, Dave Stewart presented with Aceable’s Affiliate Director, Brandon Myers in a joint educational session titled “Expanding Reach: How Affiliates and Social Drive Together.” The session took place Monday, January 16 at 10 a.m. PT, in the Champagne 2 room at the conference.
In their session, Stewart and Myers discussed how the scope of affiliate marketing is broadening, and showed how combining affiliate and social media strategies can help marketers expand their reach and increase ROI. Topics they explored included:
-How affiliates and social work together
-The importance of tracking the entire customer journey
-Messaging and how to optimize from experimentation
CAKE Customer Happy Hour
On the second day of the event, CAKE hosted a client appreciation happy hour at the Chandelier Bar located inside the Cosmopolitan Hotel. With more than 200+ in attendance, we had the opportunity to meet up with our Network, Advertiser and Affiliate clients in a more relaxed setting. It was an incredible event and we were thrilled with the turnout. Thank you to everyone who stopped by.
This year CAKE attended Affiliate Summit West with the goal of providing our clients proper facetime and support. In addition, it also proved to be a great event for our sales and marketing teams as well. We are very excited to announce that CAKE will be a Bronze sponsor at Affiliate Summit East in the summer and we look forward to seeing you there!