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It’s in the Bag: Define the Right Media Mix for your Upcoming Sale
Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to use MTA to define the right media mix for your upcoming sales to achieve greater ROAS!
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Marketing To The Price Conscious Multi-Channel Shopper
Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns targeting shoppers based on value and savings.
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Marketing To The Modern Consumer: It’s All About The Journey
Experts from CAKE and Momentology discuss how to engage your consumers with creative content in the webinar.
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The Golden Metric: Customer Lifetime Value
Marketers are often consumed with pushing buyers from the first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.
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Performance Marketing 3.0
Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How can you give prospects and leads the choice to connect on whichever channel they prefer, while still having a seamless attribution and optimization process in place for both?
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The Perfect Storm: Merging Acquisition & Engagement Across the Customer Journey
CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. The session reviewed best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey.
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The Customer Journey: From Acquisition To Renewals
Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. However, the customer journey has transitioned from campaign-based acquisition to the total experience - from awareness, to purchase, usage and renewals.