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Beyond the Basics – The Other Side of Network Diversification
When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and retail. It’s true. This represents vertical diversification across different types of industries. However, there’s another, profitable layer that’s often overlooked – Operating in both transactional and service-based verticals to deliver affiliate traffic
...Rocco J. Sarich10 Minute Read -
Domains Management Simplified: Introducing CAKE’s Latest Innovation
In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter. That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your
...Rocco J. Sarich5 Minute Read -
Navigating 2024 Trends: Winning Strategies for Success
To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and networks and the marketing strategies they can leverage to stay one step ahead. Google has reversed its decision to eliminate third-party tracking
...Rocco J. Sarich13 Minute Read -
Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]
Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future. Get your eBook
...Rocco J. Sarich3 Minute Read -
Google Chrome 80: Everything You Need to Know as a Performance Marketer
Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
...Carlee Benito7 Minute Read -
Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How Will This Impact You?
Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May. Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
...Brittany Christopher9 Minute Read