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Turbocharge Revenue and Partnerships With an Affiliate Referral Program
Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
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Building a Performance Marketing Program Resilient to Economic Fluctuations
Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
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Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE
We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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What is Performance Marketing and How Has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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Key Trends in Mobile Purchasing Behavior
Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphones became a permanent hand accessory, marketers have been hungry to connect with their mobile audiences. As performance marketers, we naturally focused on targeting the mobile crowd with mobile search, mobile sites and apps. But in our quest for more clicks
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adtech: NY – CAKE Partners with IBM
In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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3 Reasons Phone Calls are a Digital Marketer’s New Best Friend
We’re always looking for new ways to attract, engage, and convert customers. But have you ever thought about how phone calls fit into the picture? Well, now is the time. The numbers don’t lie. According to Invoca’s new 2015 Call Intelligence Index, more and more consumers begin their journeys online and complete them over the
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7 Things You Didn’t Know About PPC Call Conversions
Believe it or not, mobile search generates phone calls. Pretty crazy, right? People use their smartphones to search the Internet and make phone calls. In fact, Google reports that 61% of mobile searches result in a phone call. And with Apple selling more than 74 million iPhones in the month of December alone, that number
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5 Reasons to Add Email to Your Affiliate Program
Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
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Join CAKE and 20,000 Marketers at Marketo’s Virtual Event
Are you ready for the marketing event of the year? Get expert advice to help meet your company's marketing objectives at Marketers First, a virtual event hosted by Marketo.