-
CAKE – Affiliate Marketing Success Stories
A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
... -
3 CAKE Features to Easily Manage Affiliate Commissions
To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
... -
How to Sell Leads to Maximize Profit: Everything You Need to Know
Lead distribution is a process that involves capturing, validating, and distributing leads in real-time. With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
... -
Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season
With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
... -
How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
... -
Spotlight: Q&A with Karen Nugent, CAKE’s Senior Director of Client Services
In this spotlight Q&A, we caught up with Karen Nugent, CAKE’s Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
... -
Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates. This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
... -
CAKE Hits All the Right Marks in Customer Satisfaction – The Best Affiliate Software
CAKE is known in the affiliate marketing industry for phenomenal customer service. Going beyond the business-as-usual mindset, CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. We proactively communicate with clients, securing a deep understanding of their specific and very unique business needs. We also value gathering feedback
... -
Using Campaign Targeting to Increase Conversion Rates
As a performance marketer, one of your main priorities is to increase conversion rates to boost revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
...