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adtech: NY – CAKE Partners with IBM
In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce
Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular conferences in the world – Dreamforce. After four days of incredible sessions, we had each walked the equivalent of a marathon. This conference is massive and is quickly becoming the industry standard for software innovators, forward-thinking
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Cross-Region Redundancy Revisited
Most developers understand the importance of redundancy at different levels in a web application’s architecture. However, events like the Sept. 20 Amazon Web Services (AWS) outage prove that leveraging tools in just a single region, even with the redundancy they provide across availability zones, is still not enough. The only method of absorbing these types
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LenderEdge Video Case Study
Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with! Check out the video case study below, and find the written version over in our resources section.
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Lead Tech: Getting Paid the Most for Leads
Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.” CAKE President,
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Going Agile Part III: Budgeting Finite Resources
How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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3 Reasons Phone Calls are a Digital Marketer’s New Best Friend
We’re always looking for new ways to attract, engage, and convert customers. But have you ever thought about how phone calls fit into the picture? Well, now is the time. The numbers don’t lie. According to Invoca’s new 2015 Call Intelligence Index, more and more consumers begin their journeys online and complete them over the
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Marketing To The Price-Conscious, Multi-Channel Shopper
Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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Going Agile Part II: Building a Better Roadmap
How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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Figaro Digital Affiliate Seminar: What you may have missed!
Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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The Data Jungle
The modern marketer is tasked with one goal above all others – generating qualified leads. A rapidly changing digital landscape coupled with the omni-channel nature of the modern consumer makes consistently generating and monetizing quality leads a daunting proposition. These challenges can be met leveraging the right assortment of marketing technology, and, more importantly, applying
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