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LenderEdge Video Case Study
Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with! Check out the video case study below, and find the written version over in our resources section.
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Lead Tech: Getting Paid the Most for Leads
Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.” CAKE President,
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Going Agile Part III: Budgeting Finite Resources
How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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3 Reasons Phone Calls are a Digital Marketer’s New Best Friend
We’re always looking for new ways to attract, engage, and convert customers. But have you ever thought about how phone calls fit into the picture? Well, now is the time. The numbers don’t lie. According to Invoca’s new 2015 Call Intelligence Index, more and more consumers begin their journeys online and complete them over the
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Marketing To The Price-Conscious, Multi-Channel Shopper
Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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Going Agile Part II: Building a Better Roadmap
How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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Figaro Digital Affiliate Seminar: What you may have missed!
Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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The Data Jungle
The modern marketer is tasked with one goal above all others – generating qualified leads. A rapidly changing digital landscape coupled with the omni-channel nature of the modern consumer makes consistently generating and monetizing quality leads a daunting proposition. These challenges can be met leveraging the right assortment of marketing technology, and, more importantly, applying
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Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed
Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit
This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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Going Agile Part I: Developing Innovative Products at a High-growth, Dynamic Company
CAKE has experienced an explosion of growth. Over the past year, we’ve increased revenue 71% year-over-year, grew our team by 72% and significantly expanded our SaaS platform. It’s an exciting time. However, how do we ensure the products we build will continue to be widely accepted and adopted – that what we’re building will be
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