Did You Know?

A Quick Fact For Today!

With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don't let 2014 pass you by! Create actionable and profitable KPI's to start seeing both short-term and long-term results across all of your performance marketing channels!

Humanizing Your Brand!

One of the most powerful tools in any business is the face behind the product.  Nowadays, there are plenty of resources on how to “promote” your brand.  Whether the resource is using one of the many social media platforms or something as simple as a customer spreading the word for your company- the commonality is how this is done… the human being. Implementing the “who” into any business will help scale any marketable product.  It’s all about “humanizing your brand!”

Black Friday. Are You Ready?

What day in November includes getting together with family, watching football, and eating your way to a tryptophan induced coma? You guessed it, Black Friday Eve. Though technically Thanksgiving on all of our printed calendars, once midnight approaches, consumers will rush out, wait in line and even camp out to score great deals on all types of products both in stores and online.

Getting The Most Out Of Onboarding And Training

Changing platforms can be difficult. Luckily there's a team at CAKE to make things much easier. Advertisers, Networks, and Agencies all have one major thing in common. Finding a tracking platform supported by uptime guarantees to ensure their data is always in safe hands, is of the utmost importance.  Once you've found your perfect platform, you now need to learn how to use it, and not just use it…but really get the most out of it! This phase is commonly referred to as onboarding and training. During this stage all data will need to be transferred to the new platform, and all users will need to be trained on your new system.

Mobile Performance Marketing Is A Piece Of CAKE!

Smartphones and tablets are here to stay and they’re clearly here to dominate the world.  Maybe phones haven’t become self-aware terminating machines [yet] but access to smart phones, and therefore mobile broadband, is reaching far beyond that of the lowly desktop computer that revolutionized our lives not so long ago.