Personal Finance Management Hub Uses CAKE SaaS Platform to Capture, Validate and Distribute Leads in Real-time
NEWPORT BEACH, Calif. – March 30, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Payoff Pilot, a provider of personal finance management resources, has deployed the CAKE SaaS platform to power its performance marketing program and lead management engine. Payoff Pilot selected CAKE due to its proven, scalable solution that delivers quick, precise, targeted distribution of leads and accurate reporting. With CAKE, Payoff Pilot can now customize programs, secure valuable insights into how to optimize each lead and scale as the company continues to grow.
Payoff Pilot is a centralized, online hub for consumers with debt to find helpful personal finance resources. The company’s lead generation program focuses on student loan consolidation, credit card debt consolidation (debt management plans), mortgage and debt validation/settlement. Using CAKE, Payoff Pilot accurately sources, scores and tags inbound leads, then distributes them in real-time to its sister companies and partners.
“Leads begin to diminish in value every second they remain untouched. When looking for a solution, we knew a top priority was to find a lead management engine that would quickly and accurately distribute leads,” said Eric Itzkowitz, Vice President, Marketing for K South Digital (and Payoff Pilot). “CAKE is already proving to be a great choice. We also love the system’s flexible parameter mapping and validators.”
Payoff Pilot advertises on major advertising platforms and collaborates with other high-quality traffic partners. Prior to using CAKE, Payoff Pilot was looking to find a surefire way to accept, tag and distribute leads, as well as market an affiliate program with the ability to create custom offers and varied payouts.
“The company’s mission is to help people with a true concern for their debt, find and learn about options to help them plan for and reach financial freedom,” said Itzkowitz. “Using CAKE helps us accomplish this goal. Additionally, CAKE’s intuitive dashboard and detailed reporting delivers insights into the performance of our industry-specific landing pages, which we use to further optimize for higher conversion. For example, we noticed that one of our high-performing landing pages was receiving many clicks, but zero conversions. This prompted us to immediately review our data and make a prioritized list of changes, which we immediately put into effect, thus saving us money.”
For many consumers, digital channels have become the primary touchpoints through which they pay bills, move money and manage their finances. To reach these consumers, the financial services sector will be the third-biggest spender on US digital advertising in 2015, investing $7.19 billion, according to eMarketer.
“More and more financial tech companies are now searching for ways to optimize their digital marketing campaigns,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “When Payoff Pilot needed to capture, validate and distribute its online leads in real-time, they turned to CAKE. Payoff Pilot benefits from the advantages of our SaaS product, which makes lead distribution faster and more targeted than ever before, without having to sacrifice optimum flexibility and ease of use.”
About Payoff Pilot
Payoff Pilot, a K South Digital website, is a centralized, online hub for truly helpful personal finance resources and assistance. Payoff Pilot provides best-in-class personal financial management resources to kick start debt recovery, and free tools to assess and estimate consumers’ current financial position. Handling more than $2.5 billion in consolidations, Payoff Pilot’s business clients have helped more than 30,000 people take their first step towards financial freedom. For more information, visit http://payoffpilot.com/.
About K South Digital
K South Digital (KSD) is the marketing arm for multiple personal finance companies offering their consumer debt services via its popular consumer website, Payoff Pilot. For more information, visit http://ksouthdigital.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.