CAKE and Marketo Extend Partnership to Provide Marketers with Deeper Insights into the Customer Journey
Austin, Texas – March 13, 2015 – Accelerize (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division CAKE, along with Marketo (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the release of a new integration that seamlessly brings together CAKE’s multi-channel tracking platform and Marketo’s engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value.
“Users who integrate CAKE and Marketo are empowered to take digital marketing to the next level,” said CAKE President and Accelerize COO Santi Pierini. “This integration builds upon Marketo’s expertise at capturing leads by providing end-to-end performance insight into the entire lead generation journey. With a better understanding of that journey, Marketo users can refine their digital spend to focus on the channels that are driving conversions.”
Marketers can now integrate CAKE and Marketo to secure a better view of conversion paths by tracking digital spend across multiple channels including mobile, video, affiliate, email, display, shopping search and social. They will have the ability to easily obtain additional marketing intelligence, including intra-channel and cross-channel insight, boost lead nurturing and build more targeted campaigns.
Currently leveraging both CAKE and Marketo, Acorns is the first true micro investing company, allowing people to round up purchases and automatically invest the change®. The Acorns app and financial engine were built to help people micro invest commission-free into a diversified portfolio of index funds. Acorns has become the leading solution in the automated financial management category with over 200,000 active investors because users find it is the most natural way to invest. “At Acorns we strive to make ‘micro-investing’ simple,” said Nick Roberts, Acorns’ Chief Marketing Officer. “We’re pleased to see industry leaders, such as Marketo and CAKE, combine forces to help achieve deeper insights into the customer lifetime value, as we continue to broaden our marketing efforts and bring innovation to mobile investing.”
“Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business,” said Chandar Pattabhiram, Vice President of Product and Corporate Marketing at Marketo, in a statement. “We’re excited to have CAKE be a part of LaunchPoint® so our customers can choose this innovative solution to work alongside Marketo’s customer engagement platform and help them build long-term relationships with their customers.”