Marketo Adds Integration with Accelerize CAKE | CAKE Google+
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Marketo Adds Integration with Accelerize CAKE

Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels, including mobile, video, affiliate, email, display, shopping search, and social.  Read’s informative piece on CAKE & Marketo’s integration here.