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Insights

Affiliate Marketing Strategies to Leverage in 2023

The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead. Brands are competing
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Rocco J. SarichFeb 168 Minute Read

How-To

The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement

CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
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Rocco J. SarichDec 2311 Minute Read

How-To

The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
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Rocco J. SarichOct 119 Minute Read

Product Development

CAKE Q3 Product Update: What’s New, What’s Next

At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business needs, so we welcome your contributions to our product roadmap. This is where the CAKE Idea Portal comes in. Our customer community can log in to the CAKE Idea Portal to share business challenges, provide suggested features, and vote
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Rocco J. SarichJul 194 Minute Read

Insights

The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy

Performance marketers are preparing for a cookieless future full of evolving consumer privacy regulations. This new wave of regulations is making marketers rethink how to maintain accurate measurement across their digital campaigns. The impact? Affiliate networks that fail to prioritize privacy initiatives and adopt alternate tracking methods in lieu of cookie-based tracking will become obsolete.
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Rocco J. SarichJul 1110 Minute Read

Insights

Affiliate Marketing Trends 2022: A Look Forward

In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel. What’s trending in 2022 The
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Elizabeth D'Arcy-PottsJan 136 Minute Read

Blog

Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How Will This Impact You?

Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May. Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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Brittany ChristopherOct 19 Minute Read

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The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

CAKE Q3 Product Update: What’s New, What’s Next

Affiliate Marketing Trends 2022: A Look Forward