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How to Address the Increasing Pressures of Tracking Online Ad Spend
Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend. Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on
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Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level
Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues… At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven
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How-to: Tracking Events Along the Customer Journey
One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.
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Performance Marketing: Why 2014 Looks Set to Trump 2013
In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.