• How-To

    CAKE Releases “Roles Access” Feature!

    New "Roles Access" Feature Release!

    Roles Access provides you with the power to manage user access to features and functionality for individual user groups.  With this feature improvement we’ve added over 300 additional permissions to give you granular control over virtually every feature in your instance. Roles Access is located under the "Setup Tab" and inside the new "Permissions Sub Tab."

  • Insights

    Changing Your Route Mid-Flight, Impossible?

    If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky and nearly impossible. That is unless you are the pilot. What if you are a digital marketer, however? What does changing your “in-flight” plans really imply?

  • How-To

    Platform Migration. What it means for Performance Marketers.

    The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer.  It is certainly understandable given that it is the hub of all Performance Marketing operational activities, from configuring offers to managing the flow of money through those offers to helping provide the business intelligence needed to assess the overall performance of the business.

  • How-To

    CAKE and E-commerce-Track from Click to Sale!

    From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time analytics in a single convenient dashboard. Tracking E-commerce orders from the offer level down to the SKU number is a powerful insight providing increased optimization for all affiliate marketing initiatives.

  • Insights

    Black Friday. Are You Ready?

    What day in November includes getting together with family, watching football, and eating your way to a tryptophan induced coma? You guessed it, Black Friday Eve. Though technically Thanksgiving on all of our printed calendars, once midnight approaches, consumers will rush out, wait in line and even camp out to score great deals on all types of products both in stores and online.

  • Insights

    Where Did The Payphones Go?

    Do you remember when street corners were covered with payphones? It’s tricky to recall because smart phones have infiltrated our lives to such an extent that if we leave home without them we feel totally incomplete. In fact, most of us probably have very little recollection of making a collect call or carrying change around just in case we needed to use a payphone. So where did they all go? With the advent of smartphones, comes one of the most complex yet simple technological advancements to consumers across the globe. Mobile. 

  • Insights

    Knock, Knock. Who’s There? Analytics. Can I Come In?

    5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform:

    1.    Gain valuable business insights
    2.    Save on 3rd party fees
    3.    Greater control on data, firsthand
    4.    Create a branded solution
    5.    Develop direct relationships

  • Insights

    Did You Know?

    A Quick Fact For Today!

    With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don't let 2014 pass you by! Create actionable and profitable KPI's to start seeing both short-term and long-term results across all of your performance marketing channels!

  • How-To

    The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer

    Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the same cars, listened to the same music, and had the same name. What are your thoughts? Personally, it sounds incredibly boring and lacking some serious innovation.  Creativity would suffer, life would become routine, and we would never have the opportunity to tell our own story.  There would be one story to tell and hundreds of millions of people it would apply to.  That is a lot of people to fit into a single book!

  • Insights

    The Evolution Of Analytics!

    Information can be referenced here! 

  • Insights

    Would You Mind Tracking That For Me?

    “5208…5209…5210…I made it…FINALLY…what a day!” I just reached the average steps estimated for women to walk in a single day. How do I know this? My nifty Nike Pedometer tracked my steps throughout the day and just displayed my results.

  • Insights

    The Ominous Omnichannel

    Last night for dinner I went to Blaze Pizza—my new favorite pizza joint. Why is it my favorite? It’s simple really—I am able to customize my pizza exactly the way I want it. It’s sort of like the Burger King “have it your way” on steroids. I am able to watch and instruct the “pizza artist” similar to how you would at Subway, except I don’t get stared down when I ask them to add more black olives.  In the end, I get exactly the pizza I want—the pizza I have convinced myself I deserve.

  • Insights

    Performance Marketing Defined!

    “What do you do for a living?” is probably one of the most frequently asked questions that new acquaintances, close friends, and family members ask me on a regular basis. It’s a very normal question to ask, but for those of us in the Performance Marketing industry, it is surprisingly difficult to answer without getting blank stares.

  • CAKE News

    CAKE Recaps LeadsCon NYC!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • Insights

    Unearthing Your Potential!

    Imagine you’re the parent of a 9th grader—you’re at that point in the parenting process where you’ve allowed your child a certain amount of autonomy and more often than not, your inquisition into their performance at school takes the form of “how are you doing in your algebra class?” To which they respond, “I am at the top of my class!”

  • CAKE News

    CAKE Makes Forbes “15 Marketing Softwares That Can Boost Your Business” List Today!

    Today is a good day...

    What an incredible achievement for CAKE as we made Forbes "15 Marketing Softwares That Can Boost Your Business" list!  With CAKE's accurate tracking technology and robust analytics, users are able to make real-time marketing decisions to help increase ROI and maximize efficiency. In an ever-evolving and innovative industry such as online advertising, finding a software solution that keeps you up to date on your marketing investments is of the utmost importance. Manage and control your campaigns at every level with total accuracy, 24/7 free support and uptime guarantees. Contact CAKE to learn more about powering your digital efforts!

     

  • Insights

    Product And Support-Finding The Right Balance

    Determining the right balance of product and support to take to market can be a daunting task for any organization that is looking to differentiate itself in a very competitive market.   Among the many factors to consider, there are some key ones to keep in mind.

  • CAKE News

    Derby Dapper-CAKE At The Del Mar Races!

    On Friday July 19th, the CAKE team along with some of our wonderful clients and partners headed down to the Del Mar Race tracks in San Diego for a day of horse racing, good laughs and great company! Opening day at the races took place this past Wednesday so we thought what better way to celebrate than to dress up in our finest derby attire. The gentlemen were adorned in fabulous checkered bowties while the ladies stayed classy with their over the top large brimmed hats. It was an amazing day of connecting with clients old and new and forming new partnerships. Everyone had a blast and made great memories!