-
Discover What’s New in CAKE
CAKE is packed with powerful features designed for you to remain competitive by freeing up operational hours, delivering key insights, and enhancing tracking and lead distribution processes. Here’s a recap of what’s new in CAKE! Templates – Eliminate repetitive advertiser and offer setups CAKE’s Advertiser and Offer Templates save significant operational hours by enabling customers
... -
We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints
In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a user’s browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
... -
The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management
So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
... -
Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond
In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
... -
How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
... -
Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance
The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to a traffic source to measure campaign performance. However, as the industry changes, there
...