CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
Manage and measure partner performance with precision for improved profit margins.
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Learn MoreIt’s no surprise that digital and affiliate marketing grew in 2021, with digital spending outperforming expert predictions once again. Digital advertising accounted for 64.4 percent of overall ad spend last year, compared to early projections of roughly 50 percent. The growth of ecommerce and consumer time spent online will continue to shift ad budgets toward
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As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
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Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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