• How-To

    Landing Pages: The Feature You Need to Streamline Workflows

    Landing pages are an essential tool that digital marketers use to convert website visitors into leads. Across all industries, landing pages convert at an average rate of 9.7 percent. How you achieve high-converting landing pages comes from the ability to create a personalized customer experience along each unique conversion path. In CAKE, the Landing Page
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  • CAKE News

    CAKE Q2 Product Update: What’s New, What’s Next

    We’re highlighting the Q1 2022 product releases and new features coming to the CAKE platform this quarter. Since our Q4 product update, customers have submitted incredible ideas to the CAKE Idea Portal. The Product team has gone through each submission and we are excited to share the ideas that have been pushed live, those currently
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  • How-To

    5 Reporting Features You Should Be Using in 2022

    Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time.   Same accurate data, enhanced
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