-
Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel decision-making, and deliver a competitive advantage. You probably agree. Yet, being able to put your data to work with reporting and visualizations has often proven to be easier said than done. That’s why we’re excited to introduce CAKE
... -
Lead Monetization: The Art of Increasing Earnings from Your Leads
Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforward answer is no. While selling leads certainly offers networks a proven strategy to expand their existing affiliate operations and earn more revenue, what if we told you that a lead’s value extends beyond the initial lead sale? With lead monetization,
... -
How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
... -
Vlog: How to Control and Improve Lead Quality
As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality. So the constant challenge is: How do you control and improve your lead quality?? That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
...