-
Landing Pages: The Feature You Need to Streamline Workflows
Landing pages are an essential tool that digital marketers use to convert website visitors into leads. Across all industries, landing pages convert at an average rate of 9.7 percent. How you achieve high-converting landing pages comes from the ability to create a personalized customer experience along each unique conversion path. In CAKE, the Landing Page
... -
Using Campaign Targeting to Increase Conversion Rates
As a performance marketer, one of your main priorities is to increase conversion rates to boost revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
...