CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
Manage and measure partner performance with precision for improved profit margins.
Learn MoreCollect, validate and distribute leads in real-time for maximum profitability.
Learn MoreMeasure channel performance using multitouch attribution, for ROAS optimization.
Learn MoreFirst-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available — such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal
...
Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May. Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
...