• How-To

    The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

    CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
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    Rocco J. Sarich11 Minute Read
  • CAKE News

    Using CAKE for Conversion Tracking with Shopify

    When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking.   Use CAKE’s Dynamic Click
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    Brittany Christopher4 Minute Read