• CAKE News

    Discover What’s New in CAKE

    CAKE is packed with powerful features designed for you to remain competitive by freeing up operational hours, delivering key insights, and enhancing tracking and lead distribution processes. Here’s a recap of what’s new in CAKE! Templates – Eliminate repetitive advertiser and offer setups  CAKE’s Advertiser and Offer Templates save significant operational hours by enabling customers
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  • Insights

    Google Chrome 80: Everything You Need to Know as a Performance Marketer

    Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
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