According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results.
Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program is under performing? Why other affiliate marketing efforts are more profitable than others? Why some marketers are making affiliate marketing work while others not?