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Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)
In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EMEA, MENA, and APAC. James is a seasoned professional with more than 16 years of experience and has held various roles spanning marketing, sales, client services, and partnerships. His expertise covers multiple industries including ecommerce, technology, and performance marketing. James’ diverse
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Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep: “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager: “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager: “The leads you are sending sales are not qualified leads to close!” In most
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26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce
Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular conferences in the world – Dreamforce. After four days of incredible sessions, we had each walked the equivalent of a marathon. This conference is massive and is quickly becoming the industry standard for software innovators, forward-thinking
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