• Insights

    Stopping User Consent from Eating Our Lunch at ASW25

      Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participating in a panel discussion about consent and tracking at Affiliate Summit West. He went on to share that their business is witnessing a major tracking challenge in the affiliate industry due to consent management platforms.
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    Garth Harris8 Minute Read
  • Insights

    MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

      Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, or Marketing, Content & Commerce, is a series of local events bringing industry leaders together to discuss what the future may hold for different aspects of the partnerships ecosystem. The theme of this event was
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    Garth Harris5 Minute Read
  • Insights

    Beyond the Basics – The Other Side of Network Diversification

      When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and retail. It’s true. This represents vertical diversification across different types of industries. However, there’s another, profitable layer that’s often overlooked – Operating in both transactional and service-based verticals to deliver affiliate traffic
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    Rocco J. Sarich10 Minute Read
  • Product Development

    Domains Management Simplified: Introducing CAKE’s Latest Innovation

      In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter. That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your
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    Rocco J. Sarich5 Minute Read
  • Insights

    Navigating 2024 Trends: Winning Strategies for Success

      To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and networks and the marketing strategies they can leverage to stay one step ahead. Google has reversed its decision to eliminate third-party tracking
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    Rocco J. Sarich13 Minute Read
  • Insights

    We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

    In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a user’s browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
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    Rocco J. Sarich6 Minute Read
  • How-To

    How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

    Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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    Brittany Christopher14 Minute Read