• How-To

    The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management

    Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
    ...

    Rocco J. Sarich7 Minute Read
  • How-To

    Which Pixel Should I Use?

    There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.

    Carlee Benito10 Minute Read