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Lead Overflow: Two Strategies to Maximize Profitability
Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or, perhaps you generated leads outside of your typical consumer profile. This is lead overflow, and it can elicit some initial panic. That is…until you discover its lucrative upside. Developing a proactive strategy to automatically manage and monetize
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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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