• Insights

    Stopping User Consent from Eating Our Lunch at ASW25

      Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participating in a panel discussion about consent and tracking at Affiliate Summit West. He went on to share that their business is witnessing a major tracking challenge in the affiliate industry due to consent management platforms.
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    Garth Harris8 Minute Read
  • Insights

    MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

      Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, or Marketing, Content & Commerce, is a series of local events bringing industry leaders together to discuss what the future may hold for different aspects of the partnerships ecosystem. The theme of this event was
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    Garth Harris5 Minute Read
  • Insights

    Beyond the Basics – The Other Side of Network Diversification

      When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and retail. It’s true. This represents vertical diversification across different types of industries. However, there’s another, profitable layer that’s often overlooked – Operating in both transactional and service-based verticals to deliver affiliate traffic
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    Rocco J. Sarich10 Minute Read
  • Product Development

    Domains Management Simplified: Introducing CAKE’s Latest Innovation

      In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter. That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your
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    Rocco J. Sarich5 Minute Read
  • Insights

    Navigating 2024 Trends: Winning Strategies for Success

      To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and networks and the marketing strategies they can leverage to stay one step ahead. Google has reversed its decision to eliminate third-party tracking
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    Rocco J. Sarich13 Minute Read
  • How-To

    The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

    CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
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    Rocco J. Sarich11 Minute Read
  • How-To

    Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance

    The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to a traffic source to measure campaign performance. However, as the industry changes, there
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    Carlee Benito8 Minute Read