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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
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Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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Best Practices for Sales and Client Success: Q&A With Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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