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  • Infographic

    2022 Holiday Ecommerce Insights

    Explore the infographic to learn about the market size, retail sales projections, consumer behavior, and brand strategies that will define this year's holiday ecommerce season.

    Oct 281 Minute Read
  • Infographic

    2020 Holiday Shopping Season Insights

    This infographic covers 2020 essential insights to help retailers and advertisers navigate this year’s holiday shopping season.

    Sep 281 Minute Read
  • Infographic

    Carrying on the CAKE Tradition of Delivering Trusted Technology and Services

    CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. Our recent customer satisfaction survey shows we are continuing to hit all the right marks!

    Aug 191 Minute Read
  • Infographic

    Everything you Need to Know about Cyber Weekend 2018

    Everything you need to know about Cyber Weekend 2018, including the projected ad spend, the importance of a mobile-ready strategy, the most popular marketing channels, and forecasts.

    Nov 141 Minute Read
  • Infographic

    Is Digital Marketing Part of Your Growth Strategy?

    Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest return on your adspend? Learn helpful tips to transform your digital marketing strategy.

    Aug 201 Minute Read
  • Infographic

    Why the Customer Journey is the Future of Digital Marketing

    Discover how to gain a holistic view of all digital marketing channels and performance to better personalize the customer experience that will result in a greater return on ad spend (ROAS).

    Aug 141 Minute Read
  • Infographic

    Solving The 3 Big Attribution Challenges

    Solve the three biggest attribution challenges of cross-device tracking, measuring in-app activity, and outdated last-touch attribution models with these helpful tips.

    Aug 141 Minute Read
  • Infographic

    The Struggle is Real: Measuring the Online Customer Journey

    With a complete view of the customer journey, you can see which channels or messages are generating the most interaction with your audience, which are more and less effective at driving engagement, and what combination of touchpoints are most likely to result in a purchase.

    Apr 101 Minute Read
  • Infographic

    Multi-Touch Attribution and The Customer Journey – Every Stat You Need To Know

    In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever.

    Dec 141 Minute Read
  • Infographic

    India: The Second Largest and Fastest Growing Internet User Base in the World

    Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales in India's rapidly evolving market.

    Jul 51 Minute Read
  • Infographic

    Brazil: One of the Largest Ad Markets in the World

    As the leading ad market in Latin America and one of the largest advertising markets in the world, Brazil poses a unique and exciting opportunity for today’s brands, especially in the mobile arena.

    May 231 Minute Read
  • Infographic

    The Evolution of Affiliate and Digital Marketing

    Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal risk, has proven that it is a viable, growing industry.

    Jun 281 Minute Read
  • Infographic

    Navigating the Customer Journey with Big Data

    Big data has many uses for marketers that can help them achieve a wide range of goals more effectively and efficiently. But there are also big challenges associated with big data, from collecting it to managing and understanding it.

    Jun 11 Minute Read
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