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2020 Holiday Shopping Season Insights
This infographic covers 2020 essential insights to help retailers and advertisers navigate this year’s holiday shopping season.
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Carrying on the CAKE Tradition of Delivering Trusted Technology and Services
CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. Our recent customer satisfaction survey shows we are continuing to hit all the right marks!
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Everything you Need to Know about Cyber Weekend 2018
Everything you need to know about Cyber Weekend 2018, including the projected ad spend, the importance of a mobile-ready strategy, the most popular marketing channels, and forecasts.
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Is Digital Marketing Part of Your Growth Strategy?
Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest return on your adspend? Learn helpful tips to transform your digital marketing strategy.
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Why the Customer Journey is the Future of Digital Marketing
Discover how to gain a holistic view of all digital marketing channels and performance to better personalize the customer experience that will result in a greater return on ad spend (ROAS).
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Solving The 3 Big Attribution Challenges
Solve the three biggest attribution challenges of cross-device tracking, measuring in-app activity, and outdated last-touch attribution models with these helpful tips.
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The Struggle is Real: Measuring the Online Customer Journey
With a complete view of the customer journey, you can see which channels or messages are generating the most interaction with your audience, which are more and less effective at driving engagement, and what combination of touchpoints are most likely to result in a purchase.
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Multi-Touch Attribution and The Customer Journey – Every Stat You Need To Know
In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever.
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India: The Second Largest and Fastest Growing Internet User Base in the World
Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales in India's rapidly evolving market.
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Brazil: One of the Largest Ad Markets in the World
As the leading ad market in Latin America and one of the largest advertising markets in the world, Brazil poses a unique and exciting opportunity for today’s brands, especially in the mobile arena.
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The Evolution of Affiliate and Digital Marketing
Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal risk, has proven that it is a viable, growing industry.
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Navigating the Customer Journey with Big Data
Big data has many uses for marketers that can help them achieve a wide range of goals more effectively and efficiently. But there are also big challenges associated with big data, from collecting it to managing and understanding it.