2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers. 

From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of our customer base, we advanced forward together. 

Industry expansion: CAKE and TUNE joined forces

It was an exciting year for our team and customers as Constellation Software’s acquisition of former CAKE competitor, TUNE, brought together two long-time industry pillars in the performance marketing industry. The acquisition marked a new era of expansion that fuels our customer’s growth by opening up access to core benefits provided by both companies. 

In addition to leveraging CAKE’s affiliate marketing, lead distribution, and multichannel marketing solutions, our customers can also explore TUNE’s unique benefits, including their advanced knowledge in mobile tracking and a proprietary partner payment solution. 

Revenue expansion: Customers explored additional growth opportunities

Even in a year of change, one thing remained the same. Performance marketers excel at adapting. With the impact of COVID-19 causing a wave of global economic changes, CAKE customers were resilient and in many cases even expanded their revenue opportunities. 

For instance, the combined use of CAKE’s affiliate marketing and lead distribution solutions is up 50 percent from 2019. Integrating lead distribution and affiliate programs on a single platform just makes sense, as it enables customers to unlock new opportunities to monetize leads for additional revenue, plus provides access to greater opportunities for their partners.

Continued expansion: Customers drove progress through increased engagement

CAKE customers continue to be inspirations with the different, resourceful ways they pursued growth – such as launching fresh campaigns and offers, building new partnerships, plus exploring additional vertical markets and other ways of increasing revenue. 

The infographic below highlights the collective accomplishments of our incredible customer community in 2020.